Keyword Planner Pro

An internal advertising management tool.

Keyword Planner Pro is a private, single-operator tool used to manage our own Google Ads advertising account. It is not a public product and is not offered to other advertisers, agencies, or third parties.

What the tool does

We use the Google Ads API to work with data belonging to our own Google Ads account:

• Retrieve keyword search volume, competition and top-of-page bid estimates for keyword lists we are evaluating
• Create ad groups and upload keyword lists into our own campaigns
• Adjust keyword bids in our own campaigns
• Read performance metrics such as impressions, clicks, cost and conversions for reporting

Whose data is accessed

Only data from the Google Ads account that we own and operate. No third-party advertiser data is accessed, stored, or processed at any time.

Who uses it

The tool is operated by the account owner. Access is restricted to authorised staff of our own organisation.

Google API Services

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.